An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

ANSWER: Modify the ad associated with that keyword to direct to a highly-relevant landing page

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

ANSWER: Make changes to improve the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience).

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

ANSWER: Make changes to improve the components of Quality Score

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

ANSWER: Improve Quality Score and increase cost-per-click (CPC) bid

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

ANSWER: 20-70% off LCD monitors

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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

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