An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

ANSWER: The advertiser’s budget has been depleted

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

ANSWER: C) The edited ad has a lower conversion rate

An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

ANSWER: The edited ad is less relevant to the keywords within the ad group.

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

ANSWER: The profit derived from a paid click

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

ANSWER: B) generate many impressions and very few conversions

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An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

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