A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

ANSWER: Brand Lift

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

ANSWER: Demographic targeting

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

ANSWER: Specific terms about the shoe brand and model your client is selling

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

ANSWER: Google’s Display Network includes many mobile apps where she could show her ad

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

ANSWER: Adding an extension

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A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

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