A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

ANSWER: Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

ANSWER: He can better understand whether potential customers find his ads appealing

A click on a companion banner:

ANSWER: All of the listed answers are correct

According to Google Shopping Policies, what can be included in promotional text?

ANSWER: D) Text highlighting a special offer on specific products

According to Google data, after seeing an ad on their smartphone, more than half of people:

ANSWER: do a mobile search

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A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A click on a companion banner:

According to Google Shopping Policies, what can be included in promotional text?

According to Google data, after seeing an ad on their smartphone, more than half of people:

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