According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

ANSWER: D) Ads cannot use call-to-action phrases such as “click here” or “See this site”

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

ANSWER: B) Spanish

A benefit of My Client Center (MCC) is the:

ANSWER: B) dashboard that provides summaries of statistics for all client accounts

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

ANSWER: When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

ANSWER: one hour

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According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

A benefit of My Client Center (MCC) is the:

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

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