An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

ANSWER: B) AdWords Application Programming Interface (API)

Which bidding option is best suited for an advertiser focused on branding goals?

ANSWER: Viewable cost-per-thousand impressions (vCPM)

When does a default Analytics session expire?

ANSWER: When a user is inactive on a web page for more than 30 minutes

How can Helen provide free shipping for a small group of promotional products?

ANSWER: Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

If a product doesn’t have an image available, you should:

ANSWER: Wait to submit the product until an image is ready

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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Which bidding option is best suited for an advertiser focused on branding goals?

When does a default Analytics session expire?

How can Helen provide free shipping for a small group of promotional products?

If a product doesn’t have an image available, you should:

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