When you launch your Facebook business page, you may be ready to take on the social media storm. But, as we know, things change! Perhaps your company has decided to rebrand, or you want to adjust your name. Luckily, there’s a way to keep your existing audience and change your name without having to launch a new Facebook business page.

Today, there are so many people who are blogging full-time and earning good money from it. In fact, it is possible for successful blogs to earn over 6 figures annually, with millions of unique visitors each year.

However, when you are starting a blog, it is important to have realistic goals. Even $3000 dollars a month is an excellent number to aim for. Everyone has to start from scratch and slowly make their way up. There will be errors, falls, setbacks, and lots of patience required. However, there are some mistakes you can avoid to make your blogging journey a lot easier. And there are some important steps you must not miss. Let’s talk about these today.

As a business, it costs money to gain clientele. Between paying for staff, advertising efforts, and marketing, these factors all play into the customer acquisition cost metric or CAC.
In the past, business owners and companies would use broad marketing tactics to try and reach as many people as possible, hoping it would result in sales. Now, with the level of data they have access to, advertisers can create highly specific and targeted ads that are more likely to create sales and increase awareness.

We can also track the entire relationship with customers, from those who might be interested in services and products to those who have become loyal patrons. So, what is considered CAC, how do you calculate it, reduce it and improve it?

When customers are the cornerstone of your business, it’s essential to know and measure what they bring to your company. It costs money to bring in new clients, so determining how much their lifetime value is worth to you while comparing it to the cost of customer acquisition, your business knows how long it will be before you recoup those costs.

What is LTV?

The lifetime value of a customer is how much money they will spend with your company from the start of your relationship to the end of it. There is a simple customer lifetime value formula to determine this. Leveraging your average LTV calculation will help you adjust your marketing efforts while maintaining your bottom line.

Entrepreneurs today are operating in the middle of the most competitive business environment in human history. Today, unlike any other time before, it’s possible to build a legitimately global business from a back bedroom on a shoestring budget with little more than a laptop and internet connection. Every market is crowded already and getting even more so on a daily basis. If your marketing and sales funnels aren’t really dialed in – and you aren’t focused on mastering the Four P’s of Marketing – you’re going to have a much tougher time than your competitors. Thankfully, though, mastering the fundamentals of the Four P’s of Marketing is a whole lot easier than most people expect. Especially when you have a detailed guide like this breaking things down for you!

So let’s jump right into the deep end, covering the ins and outs of (almost) everything you need to know about the Four P’s of Marketing and how you can leverage them to take your business success (and your financial future) to the next level.