URLs are the “physical address” for websites on the internet, helping you navigate the billions of pages scattered all over this digital landscape.
Some links are pretty clear and concise, others are quite a bit longer and difficult to remember, and others still are jumbles of letters and characters that have no real meaning outside of machine language.
If you’re hoping to optimize your website (especially from a search engine optimization standpoint) you need to think long and hard about the kind of URLs you are creating.