It would probably shock a lot of people to learn how much is factored in when Google determines search rankings. As far back as 2009, it was believed to be over 200 ranking factors, and with the time that’s passed, it’s almost certainly much more than that now. New functions, such as neural matching, RankBrain, and others, have been a major part of Google’s evolution into what it is today. So what can we believe about the most common search factors? There is a lot of rumor and guesswork out there. Here are some SEO ranking factors you should be considering as we head into 2021, and some others that probably do not matter that much anymore.