When building your website SEO, you may be tempted to use the first, high-volume keyword you stumble upon during your keyword research. After all, the more popular keyword will surely bring in traffic, right?
Wrong. The popular keywords will bring traffic – to the higher ranking websites. If your website is new, it can take months or longer for it to gain traction in the search engine results.
It may seem counterintuitive, but you’re looking for a less popular keyword that you can finesse to your advantage using long-tail keywords.