Something you see mentioned a lot on the internet these days is the acronym SEO – Search Engine Optimization. SEO is much more simpler than you’d think. It refers to the process of optimizing your website, usually through keywords and other factors to rank high in the algorithm that returns search engine results.

The purpose of SEO is to bring traffic to a website organically without having to pay for a higher ranking in the search engine results. Part of SEO that is often under-utilized or outright ignored is the URL structure.

URLs are the first thing a user sees and it can consciously or unconsciously cause them to click onto your site or go to another site instead.

There are ways to optimize your URL to subtly convince users to visit your site over the other sites in the search results.

All business, big or small, is about return on investment. They are all looking for how they can spend their money wisely and get the most bang for their buck. An investment is exactly what marketing is. It shows up on the expense side of the leisure, but marketing is what can grow your revenues and put your business front and center. All too often, business owners focus on how much marketing is costing them, and not how much it is benefiting them.

Backlinks are a crucial component of search engine optimization. Link building is incomplete without quality backlinks. Webmasters and digital marketers, especially those specializing in search engine optimization and link building, should explore every available avenue to generate quality backlinks. It should always be remembered that creating or getting backlinks is not enough. The backlinks should be from authority sites within the relevant content.

Are you struggling to rank in Google no matter how much time and effort you pour into it? It is very possible that your off-page SEO could be the reason why you are not seeing the results that you want to. SEO is divided into two different categories: off-page SEO and on-page SEO. Many people view off-page SEO as something that is very similar to building links. In this post we are going to talk about the following things:

• What exactly off-page SEO is
• The difference between off-page SEO and on-page SEO
• The importance of off-page SEO
• Off-page factors related to links
• Off-page factors that are unrelated to links

Search engine optimization takes into account many facets of a webpage. Whenever a page is indexed, everything from the url to the title, the meta tag to the description, the entire textual content including the keywords and the images, videos too if available, are taken into consideration. All these elements play a role but the influences are not identical. Some aspects matter more than others. This brings forth a pertinent question of how do symbols affect SEO.

Symbols are often unavoidable. The two most commonly used symbols are registered and trademark. The former is denoted by an r in a circle and the latter is depicted by tm, both being placed adjacent to a brand name or patented product. These symptoms are significant as they segregate other products from the branded and registered ones. Similar names, whether of products or businesses, are not to be regarded as brands. But do these symbols mean anything for Google, its algorithm and hence the consequential search engine result pages? Do symbols affect SEO in any positive or negative way?

Many experts have commented on this over the years. There is a straight answer from John Mueller too. Google spokesman John Mueller was hosting a webmaster hangout a while back when the question came up. The question specifically pertained to registered and trademark symbols. The questioner wondered if Google ignored these symbols just as it does with punctuation. Mueller clearly stated that Google does not treat such symbols in any special way. They are neither ignored nor considered. It is just that the search engine optimization algorithm does not consider it to be a criterion to rank any page higher than others. Hence, symbols such as these have no bearing on SEO.

The official response is in sync with what experts have been saying for years. Symbols are not used by people while searching for information online, say through Google. Using these symbols is not going to get anyone some special content or information that is specifically utilitarian given the use of those symbols. People use normal texts or words and phrases to search for information. Since the symbols do not matter to people who are initiating the searches, Google does not think they are important enough for their algorithm to be tweaked. Any keyword with or without the registered and trademark symbols will come up with the same search results. The scenario is slightly different for paid search results or sponsored posts.