The internet is a hotbed of information that’s just waiting to be found. How do you find it? Through search engines that then scour the World Wide Web for specific keywords in your search and bring back results in less than a second.
Google gets over a billion search queries per day. And Google is just one of many search engines available to those browsing the ‘net. If you’re a company or blogger, you want your website to show up at the top of the search rankings.
That’s where SEO comes in. Search Engine Optimized content earns a higher place in the search results. Websites with poor content not only get low rankings, but they can also be penalized by some search engines, especially Google.