We live in the middle of the most competitive business environment that’s ever existed throughout human history.

Today anyone – ANYONE – with a next to nothing budget and online access can build a global business in an afternoon, collecting sales from customers around the world before dinner, and start competing with major corporations with multi-million-dollar budgets almost straightaway.

Paid advertising is a big piece of the competitive puzzle these days, particularly online. Obviously, anytime you’re talking about online advertising you’re going to be looking into Google and their AdWords program.

While it is easier than ever to build a website these days, it still takes a good chunk of time and effort. There are literally billions of websites, all vying for the short attention spans of internet users.

Your website will invariably link to other web pages. These links will be either internal or external. Internal links direct users to another, relevant page within your own site. External links take them to a page on another website. Very few things frustrate users more than 404 page error that occurs when a link is broken or dead

There are a lot of things you want to get right to create a successful dental practice, especially focusing on a dedicated passionate, and highly trained team of experts to provide only the highest quality care.

At the same time, word-of-mouth advertising (though powerful and effective) isn’t going to be enough to create the kind of practice success most dentists strive for today, that is why you need dental marketing and dental SEO.

Citations and local business Directory submissions can help you with your SEO optimization and help you improve your search results in the local area. Citations can include company name, phone number, address, website, and other important information. The citation is often referred to as NAP or name. address, and phone number.

DA or Domain Authority is a ranking score assigned by Moz. The company developed the search engine ranking score to “guess” how a website will perform within the search results pages. Domain authority metric is a score on a scale of one to a hundred. Owners of new websites use the metric as a guide. Those who already have a domain authority metric assigned by Moz sometimes use it to review its search engine optimization strategy. Any dip or improvement in the metric might indicate how search engine optimization is working.