Every good digital marketing campaign has its foundation built on keyword research and analysis. Finding the right keywords with high relevance and commercial intent, grouping campaigns into relevant and more targeted ad groups, and getting rid of negative and fluff keywords, are some of the SEO activities essential for a successful PPC campaign.

However, to be able to cut any wasteful ad spend, and focus on only the best possible audience, it is also important to understand how competitive a keyword is.

Keyword competition analysis allows you to evaluate the difficulty of ranking on the first page of Google for a particular keyword. One of the most effective ways to do this is with a competitor analysis tool. Here’s how to figure out the market competition of a keyword.

Mobile technology, more specifically mobile apps have hit the market by storm. Top mobile apps have over a hundred million downloads. The mobile industry has essentially become the second internet. Instead of searching for your web browser for services, you can search through your phone. The Google Play Store sells hundreds of thousands of mobile applications each providing a unique service. Hundreds of new ones are released each day. This type of traffic cannot be overlooked.

Mobile technologies have reshaped the search engine landscape. For example, your website must be mobile optimized otherwise it will not be ranked high by Google. This is because Google recognizes the high volumes of traffic from mobile users every day. It will not allow you to simply run a website that runs on desktop only if you want high rankings.

What Are Meta Tags Used For?

When the Internet was young, meta tags dominated the SEO landscape. Unfortunately, “black hat SEO” techniques that exploited meta tags forced many leading search engines to deprecate them. Those search engines are slowly reversing their ban on them as they become more sophisticated.

Meta tag information was developed to help categorize websites. While mostly invisible to visitors, they provide search engines and directory curators with important information as to what the website is about, who wrote the content, who owns the site, and the general topics it covers. With the introduction of elements like security certificates, robots.txt, sitemaps, and the increased value of backlinks, their importance was diminished.

What is Search Engine Optimization? It is optimizing your website to best meet the needs of searchers. If Google recognizes your website as an authority in something, it will rank you high on Google. Your website will be the first to show up. Search Engine Optimization is essentially a store itself. You are selling yourself to Google so that Google can rank you higher.

Everyone loves cable TV, outside of the fact that there’s more channel choices, interesting documentaries and movies to watch, another reason for the love of cable television is because of As Seen on TV products. If you have cable TV, there is no doubt you’ve seen the short punchy advertisements that highlight a problem that is typically considered difficult to solve and then offer a simple solution through their genius products.

These adverts are good at convincing the viewer that they are lucky to have come across the solution to their problem, but even luckier because today they are eligible for some type of discount, either in the form of waiving shipping fees, getting an additional product or a lower price than the normal one.

This is the essence of digital and internet marketing, if you want to get the attention of an audience that has zero understanding of your product, you have to advertise it in such a way that provides insight and clarity so that they know what they are purchasing and why they need to purchase it.