Link building is a quintessential exercise, not only for effective search engine optimization but the overall content marketing strategy. Many people fail to realize the power of exposure and subsequently readership. If your content has backlinks across dozens of websites, then your outreach is going to be phenomenal. This may not immediately boost your webpage to the first page of search engine results but you are succeeding at reaching out to a much larger audience. The trouble with link building and especially with backlinks is the uncertainty of the whole process.
You may employ various tactics and yet your content may not attract any backlinks. It has happened with almost every content creator, marketer and webmaster. People are spammed with hundreds of emails every day. Webmasters are bombarded with unsolicited emails and they often end up deleting whole bunches of messages in their inbox. Not only do you need your content to attract backlinks, you also need quality links from authority sites.