Nowadays, starting a business is not only common but becoming a necessity as extra income is required just to make ends meet. The best way to go about starting a business is to launch your own website. Starting an online business is so popular that almost everyone has at least tried to run a website based business or startup at least once. Unfortunately, many online business ventures fail before they reach their full potential. But if we all have the same resources, why are the results so different?

Most marketers make a big mistake thinking SEO is a one-time thing in their quest to achieving a high ranking spot on Google. Yes, the short-term strategies might work wonders for a while, but if you really want to achieve great SEO success online, your strategies have to be long-term. Let us tell you why.

The algorithms of search engines keep changing constantly

Why does this happen? One might ask. Google updates its algorithm at least 550 to 600 times a year. Google works relentlessly to constantly change the ranking algorithm to create a leveled playing field for every player and provide better search results for the users.

Today, your website might be ranking among the top. A few days down the line, you are no longer on the first page due to an algorithm change. Due to this reason, there is the need to engage an SEO expert long-term to constantly help your website maintain a higher ranking despite the constant algorithm changes.

Great SEO campaigns require a regular update of quality content

Content is king in the online world. It is a vital element in any digital marketing campaign. A regular update of quality content is essential to achieving great results in any marketing campaign online. Google in a recent algorithm update mentioned that a lot of emphasis will now be put in websites that deliver both fresh and quality content. Just as food expires after a few days, content also gets irrelevant after certain period of time.

The demand for web content has never been higher. With business and organizations shifting from print media to the internet, the demand for fresh, high quality articles is insatiable. According to Netcraft, there are over 2 million websites being registered on daily basis. This means that the demand for SEO and Internet marketing services is at an all-time high. How can you make money from these opportunities?

SEO and Internet Marketing

SEO, an acronym for Search Engine Optimization, is the act of formatting a piece of content to improve its traction to both the readers and the search engines. In other words, it’s a process of boosting the quality and readability of content so that it’s easily found during organic search.

Internet marketing, on the other hand, is the promotion of content to the target market with an aim to building traffic and ultimately driving up sales. Internet marketing also entails marketing brands and may involve use of emails and paid ads to reach out to target markets.

With the internet being such a big part of the world, it makes sense that it has become the biggest source for marketing a business and gathering information. Doing proper keyword research and analysis can make a huge difference on your website rankings, click through rate and potentially increase your sales.

First, we will explain what a keyword is. A keyword is a word or even a combination of words, used to identify what you are researching. Example: A mom is wanting to know more about homeschooling her teenager. She can simply go to any search engine and type in keywords like Homeschool or homeschool curriculum and find multiple websites related to this topic. Now if you are a person or business trying to market your product or service you want your website to pop up for those looking for your product or service. You want every opportunity to reach potential customers or even other businesses. Using the right keywords when optimizing your website could make the difference in whether you gain or lose a customer.

So, you want to optimize your website and get better search engine rankings, but not sure where to start? Making accurate decisions is a critical skill when undertaking an SEO venture. Some businesses, on realizing this, go for an SEO specialist while others decide to undertake the venture by themselves through research and analysis.