What can the Performance Planner assist you with?

ANSWER: To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What campaign parameter is not available by default in Google Analytics ?

ANSWER: utm_adgroup

What bidding strategy should you use to maximize the number of visitors to your website?

ANSWER: Cost-per-click (CPC)

What are UTM parameters?

ANSWER: parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic

What are two ways Google Ads can fuel your business goals? (Choose two.)

ANSWER: Increase online, in-app, in-person, and over-the-phone sales and Get more of the right people to visit your website.

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What can the Performance Planner assist you with?

What campaign parameter is not available by default in Google Analytics ?

What bidding strategy should you use to maximize the number of visitors to your website?

What are UTM parameters?

What are two ways Google Ads can fuel your business goals? (Choose two.)

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