When it comes to digital marketing, there are a lot of moving parts. And if you’re not familiar with all the jargon, it can be pretty confusing. One term you might have come across is “paid media.” But what is paid media in digital marketing? In short, paid media refers to any type of marketing where you pay to have your content seen by people. This can take many forms, from online ads to traditional print ads. And while paid media is just one part of the digital marketing puzzle, it’s an important one. In this blog post, we’ll explore paid media in digital marketing: what it is, how it works, and why it matters. By the end, you should better understand this key concept and how it can help you reach your marketing goals.