In the past year or so, search engine optimization has changed considerably due to the new Google algorithms set in place to counter black hat link building practices. Unfortunately, because of these algorithms – specifically the “Panda” update, which was designed to target sites that had too great a number of exact-match anchor texts – many quality and high-ranking websites started being penalized in the process, as well.

Apart from the Panda algorithm, Google had also launched the Penguin update which was essentially designed to level the playing field by adopting new factors that would influence the page rank of a website. While Panda mainly focuses on content related issues such as anchor texts, Penguin also deals with the presence of irrelevant or “suspicious” link profiles.

Why Is Backlink Diversity Important?

In search engine optimization, opting for a strategy of diversifying the inbound links to your websites is one of the best ways of not only avoiding penalization from Google, but of also giving your competitors a run for their money. This is because Google simply doesn’t “like” seeing that your site only gets backlinks from .com and .net websites or from the same IP address.

An obvious solution is to use quality link building services in order to promote IP diversity for your inbound links by finding forum platforms and other types of websites that use individual IPs. Also, you can try getting .gov and .edu backlinks apart from those you get from regular .com sites.

Another good way of diversifying your links is the use of a variety of platforms. If your search engine optimization strategy works solely through blog commenting for example, you can also try getting backlinks by using methods such as article marketing, social media marketing, automated social bookmarking or even by promoting your links on streaming video sites. Some link building services can be an invaluable asset when it comes to making this work.

Apart from getting you on friendly terms with Google, such a diversified SEO strategy will also allow you to gain an upper hand on many of your competitors, seeing as many are still confused about what they can do to adapt their strategies to the new Google “rules”.

Diversifying Your Anchor Texts

Search engine optimization is never an easy task, and even if you diversify your backlinks, you will have to take many other precautions in order to be safe from Google’s penalties.

Diversifying your anchor texts to make your site compliant with Panda standards will be tricky. The good news is that there are a variety of ways to do this, such as building unique brand links, adding keyword rich anchor text to about 20% of your links and creating a small number of links with their anchor texts matching your web page’s title.

By driving backlinks slowly and steadily to your site and creating a natural assortment of anchor texts, not only will you avoid penalization, but your new search engine optimization techniques will effectively help you drive more traffic to your site, increase your page rank, overcome your competitors and become far more reputable on search engine result pages.