Which of the following items is not a component of Quality Score?

ANSWER: Maximum cost-per-click (max. CPC) bid

Which of the following is true when purchasing ad placements on an advertising network?

ANSWER: The network provides data on the click-through-rate

Which of the following is a hit type tracked by Google Analytics?

page tracking hit
event tracking hit
ecommerce tracking hit
ANSWER: all of these are hit types tracked in Google Analytics

Which of the following is a benefit of using relevant ads and landing pages?

ANSWER: Higher ad positions on the search results page

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

ANSWER: Data import

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Which of the following items is not a component of Quality Score?

Which of the following is true when purchasing ad placements on an advertising network?

Which of the following is a hit type tracked by Google Analytics?

Which of the following is a benefit of using relevant ads and landing pages?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

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