An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

ANSWER: The profit derived from a paid click

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

ANSWER: B) generate many impressions and very few conversions

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

ANSWER: Increase the target CPA bid

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

ANSWER: The target CPA bid was lower than the recommended amount

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

ANSWER: has fewer than 15 conversions in the last 30 days

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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

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