Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

ANSWER: Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive – CORRECT

Advertisers on Google search accrue cost in AdWords when:

ANSWER: A) users click on their ads

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

ANSWER: the entire new line of non-stick cookware – CORRECT

A deleted view can be recovered by account administrators within how many days?

ANSWER: 35

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

ANSWER: Loyalty

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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Advertisers on Google search accrue cost in AdWords when:

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

A deleted view can be recovered by account administrators within how many days?

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

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