A conversion is:

ANSWER: An action defined as valuable to your business that someone takes after clicking on your ad

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

ANSWER: Demographic Audiences

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

ANSWER: Brand Lift

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

ANSWER: Demographic targeting

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

ANSWER: Specific terms about the shoe brand and model your client is selling

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A conversion is:

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

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