A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

ANSWER: Google’s Display Network includes many mobile apps where she could show her ad

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

ANSWER: Adding an extension

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

ANSWER: Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

ANSWER: He can better understand whether potential customers find his ads appealing

A click on a companion banner:

ANSWER: All of the listed answers are correct

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A click on a companion banner:

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