An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

ANSWER: People located in Switzerland are searching using France-related words, like “hotels in Paris”

Which targeting option is best for achieving brand awareness?

ANSWER: Affinity

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

ANSWER: B) AdWords Application Programming Interface (API)

Which bidding option is best suited for an advertiser focused on branding goals?

ANSWER: Viewable cost-per-thousand impressions (vCPM)

When does a default Analytics session expire?

ANSWER: When a user is inactive on a web page for more than 30 minutes

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An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Which targeting option is best for achieving brand awareness?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Which bidding option is best suited for an advertiser focused on branding goals?

When does a default Analytics session expire?

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