What data is Google Analytics Goals unable to track?

ANSWER: Customer’s lifetime value

Why do mobile advertisers care about driving physical store traffic?

ANSWER: Vast majority of sales still occur in physical stores.

What are the three marketing objectives that can be met via targeting on Google Display ads?

Select All Correct Responses

Build awareness – CORRECT
Drive action – CORRECT
Generate buzz
Influence consideration – CORRECT

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

ANSWER: A page showing laptops

Video remarketing is a way to optimize:

ANSWER: video campaigns

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What data is Google Analytics Goals unable to track?

Why do mobile advertisers care about driving physical store traffic?

What are the three marketing objectives that can be met via targeting on Google Display ads?

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Video remarketing is a way to optimize:

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