When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

ANSWER: historical cost-per-click (CPC) estimates for your keyword and placement ideas

When selecting “Share Template Link”? in the dashboard, what will be shared?

ANSWER: Dashboard only

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

ANSWER: D) Target search page location

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

ANSWER: Add the terms as negative keywords

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

ANSWER: C) Ad Scheduling

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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

When selecting “Share Template Link”? in the dashboard, what will be shared?

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

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