When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

ANSWER: A Quotation marks

When does the tracking code send an event hit to Google Analytics?

ANSWER: Every time a user performs an action with event tracking implemented

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

ANSWER: Include call–to–actions, such as “Find the nearest location”

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

ANSWER: The description

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

ANSWER: AdWords can automatically include these variations for you

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When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

When does the tracking code send an event hit to Google Analytics?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

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