What can you do to help your videos appear in search results?

ANSWER: Give detailed descriptions of its content

What can the Performance Planner assist you with?

ANSWER: To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What campaign parameter is not available by default in Google Analytics ?

ANSWER: utm_adgroup

What bidding strategy should you use to maximize the number of visitors to your website?

ANSWER: Cost-per-click (CPC)

What are UTM parameters?

ANSWER: parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic

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What can you do to help your videos appear in search results?

What can the Performance Planner assist you with?

What campaign parameter is not available by default in Google Analytics ?

What bidding strategy should you use to maximize the number of visitors to your website?

What are UTM parameters?

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