To recognize users across different devices, what feature must be enabled?

ANSWER: User ID

To quickly generate campaign tags, what tool should be used?

ANSWER: The URL Builder

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

ANSWER: set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

ANSWER: Refresh data to reflect the latest statistics on his cost-perclick (CPC) campaign

To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

ANSWER: (C) Create a search ad with keywords based on Colin’s film reviews

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To recognize users across different devices, what feature must be enabled?

To quickly generate campaign tags, what tool should be used?

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

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