Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

ANSWER: In-Market audiences

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst?

ANSWER: Conduct market research.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

ANSWER: It’s an estimate of the quality of your ads, keywords, and landing pages.

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

ANSWER: All of the listed answers are correct

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

ANSWER: Placements

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Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst?

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

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