Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

ANSWER: Record which ad led to a call conversion

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

ANSWER: Raise her maximum cost-per-click (max. CPC)

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

ANSWER: Subdivide by brand and set more competitive bids for the brands individually

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

ANSWER: To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Negative keywords can help advertisers better target their ads by:

ANSWER: reducing the number of irrelevant clicks

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Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Negative keywords can help advertisers better target their ads by:

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