Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

ANSWER: Add a call-to-action like “Sign up for a free trial”

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

ANSWER: Manage multiple domains with a single sign in

Multi-channel Funnel reports can credit conversions across which channels?

ANSWER: Website referrals, Paid and organic search and Custom campaigns

Most web analytics tools can tell you what information about the user?

ANSWER: Their location, type of device they’re using and pages visited

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

ANSWER: An investment of $40,000 to generate 2,000 conversions and a CPA of $20

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Multi-channel Funnel reports can credit conversions across which channels?

Most web analytics tools can tell you what information about the user?

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