Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It Important That She Consider Business Objectives Before Choosing Her Campaign Type?

ANSWER: The campaign type chosen will determine where her ads appear and the format of those ads.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

ANSWER: Her business will have a competitive presence with similar businesses during searches.

Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her Shop. What Can Lily Do To Keep These Followers And Encourage Others?

ANSWER: (A) Start a conversation with your followers

Lily Is Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business Profile?

ANDWER: (B) Annual membership fee and (E) Number of employees in the business

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

ANSWER: He runs tests continuously, increasing data points that help inform important strategic decisions.
He starts his day by looking at how well he is doing on his company’s key performance indicators.

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Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It Important That She Consider Business Objectives Before Choosing Her Campaign Type?

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her Shop. What Can Lily Do To Keep These Followers And Encourage Others?

Lily Is Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business Profile?

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