If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

ANSWER: create a Universal App campaign

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

ANSWER: sitelink extensions

If you wanted to track what search terms customers used to find products on your website, what would you set up?

ANSWER: Site Search

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

ANSWER: while using other mobile apps on the same mobile or tablet device

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

ANSWER: Search Network

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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

If you wanted to track what search terms customers used to find products on your website, what would you set up?

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

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