How much are you charged for a click on your AdWords ad?

ANSWER: You’re charged only the minimum amount needed to maintain your ad’s position.

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

ANSWER: Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

How many websites are part of the Google Display Network?

ANSWER: 2M+ websites

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

ANSWER: 2-3 weeks

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

ANSWER: To allocate budgets that drive incremental conversions

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How much are you charged for a click on your AdWords ad?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

How many websites are part of the Google Display Network?

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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