For an advertiser focused on branding, what are the key success metrics?

ANSWER: Reach and frequency

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

ANSWER: any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

Filters let you include, exclude, or modify the data you collect in a view.

ANSWER: False

Filters cannot perform what action on collected data?

ANSWER: Include shopping preferences

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

ANSWER: A relevance

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For an advertiser focused on branding, what are the key success metrics?

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Filters let you include, exclude, or modify the data you collect in a view.

Filters cannot perform what action on collected data?

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

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