Fill in the blank: Website analytics can tell you _____________.

ANSWER: What time of day your website gets the most traffic

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

ANSWER: Long-tail keywords

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

ANSWER: Keyword

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

ANSWER: Exact Match

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

ANSWER: Tweak the ad’s copy and analyse the results

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Fill in the blank: Website analytics can tell you _____________.

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

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