Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

ANSWER: Searching for related gardening information.

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one beneﬁt that Shopping campaign ads will offer Carrie?

ANSWER: They advertise product inventory, using feeds to create high quality ad copy.

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

ANSWER: View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

ANSWER: True

Campaign priority should be used when you advertise:

ANSWER: one product for the same country in multiple campaigns

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Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one beneﬁt that Shopping campaign ads will offer Carrie?

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

Campaign priority should be used when you advertise:

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