An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

ANSWER: Business objectives

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

ANSWER: Create 1 campaign with an ad group for each restaurant location

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

ANSWER: Test different cost-per-click (CPC) bids

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

ANSWER: B) TRUE

An advertiser who wants to target specific categories of video content on the Display Network should:

ANSWER: B) add a remarketing list to the campaign

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An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

An advertiser who wants to target specific categories of video content on the Display Network should:

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