An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

ANSWER: They should create remarketing lists for search ads

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

ANSWER: Shopping ads can appear on Google Search partner websites like YouTube

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

ANSWER: Modify the ad associated with that keyword to direct to a highly-relevant landing page

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

ANSWER: Make changes to improve the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience).

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

ANSWER: Make changes to improve the components of Quality Score

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An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

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