You may have heard the term “campaign” in relation to digital marketing, but what does it actually mean? In this article, we’ll be taking a look at the definition of a campaign in digital marketing, as well as some examples of successful campaigns that you can learn from.
A campaign in digital marketing is a specific, time-limited effort to achieve a specific goal. For example, a common goal for digital marketing campaigns is to increase brand awareness or website traffic.
Digital marketing campaigns typically involve a mix of different channels, such as paid search, organic search, social media, email, and more. And they often use multiple tactics within each channel to achieve their goals.
For example, a digital marketing campaign might include paid search ads, organic search optimization, social media posts and ads, email marketing, and so on. The specific mix of channels and tactics will vary depending on the goals of the campaign.