In this digital world, one of the best marketing strategies is to have a website where your products and services are aptly portrayed. To see how well your website is doing, you can monitor the website traffic of your competitor’s website and compare it to your own.
Website traffic is the amount of people that visit a certain website in a given frame of time. It also counts how many times they come back, how long they stay, and what they buy. This is all a part of website traffic, but how do you check website traffic?
First of all, you need to identify your competitors. Categorize them according to the type of products, services, location of business, and target audience. Once that is done, you should review their websites and social media platforms.
Keep an eye on all their promotional strategies, SEO, link building, customer services and followers. Look at it in terms of your own website, and find the strengths and weaknesses. Once this is done, it is now time to analyze. You can do this in two ways: Free or Paid.