Everyone loves cable TV, outside of the fact that there’s more channel choices, interesting documentaries and movies to watch, another reason for the love of cable television is because of As Seen on TV products. If you have cable TV, there is no doubt you’ve seen the short punchy advertisements that highlight a problem that is typically considered difficult to solve and then offer a simple solution through their genius products.
These adverts are good at convincing the viewer that they are lucky to have come across the solution to their problem, but even luckier because today they are eligible for some type of discount, either in the form of waiving shipping fees, getting an additional product or a lower price than the normal one.
This is the essence of digital and internet marketing, if you want to get the attention of an audience that has zero understanding of your product, you have to advertise it in such a way that provides insight and clarity so that they know what they are purchasing and why they need to purchase it.