The goal of any business owner is to be visible to potential customers in their service area. In the past, that meant advertising in the local newspaper or Yellow Pages. But today, most people turn to the internet when they need goods or services, which is why local SEO research is so important. Local SEO is the process of optimizing your online presence to attract more customers from your specific geographic area. And while it may seem like a daunting task, with a little bit of know-how, you can easily get started on your local SEO journey. In this blog post, we will explore how to do local SEO research so that you can begin attracting more customers to your business. We will cover topics such as keyword research, competitor analysis, and more.