Two terms that are often used interchangeably are SEO and digital marketing. Although these two terms are closely related, they are actually very different. It’s important to understand the differences between SEO and digital marketing to ensure you’re using both correctly in your online presence.
In short, digital marketing is an umbrella that covers everything done to promote brands online. Meanwhile, SEO stands for search engine optimization, and it is just one strategy used within digital marketing.
Let’s take a closer look at both of these terms and how they differ from one another.