If you’re waiting for a website to load and the page suddenly jolts, this is called Cumulative Layout Shift (or CLS for short). The features like images, fonts, buttons tend to suddenly shift, and just as you’re about to click on the button, suddenly you’re on a completely different page for some ad.
CLS issues will have a major impact on user experience, particularly for those on mobile devices. It’s important that CLS is minimized on websites so that users are more satisfied.
This, however, can be solved and your CLS score can be improved. This article will outline what is CLS, how CLS is calculated, how it affects SEO, and how to improve your Google CLS Score.