When you’re browsing the internet and a page lags, it can be extremely off-putting and so, you exit and find something else. Accelerated Mobile Pages, (AMP for short), is a factor of speedier pages. In 2015, Google announced that non-mobile-friendly sites will be affected by their new algorithm.
Although AMP pages are not vital for SEO, page load time is a ranking factor and will affect the user’s experience. Therefore, Google saw it fit to ensure that all sites moved towards AMP pages.
In this article, you’ll find out more about Google AMP Pages, including how they work, the advantages and disadvantages, and whether or not you really need Accelerated Mobile Pages in 2021.