It’s impossible to improve something that you aren’t tracking and measuring, which is why search engine optimization (SEO) audits are so important.

SEO professionals understand that getting your sites to rank highly is a constant battle, with a landscape that changes almost every day. You have to stay on top of the latest adjustments to the Google search engine algorithm (and more) – and you have to focus your energy on the areas of your search engine optimization strategies that are getting the best results.

Experts in the world of SEO are going to conduct audits on a pretty frequent basis, covering the details we highlight below so that they can squeeze every drop of leverage out of your search engine ranking strategies.

An audit can help you shoot up the rankings faster than you would have been able to otherwise all while giving you inside information about your industry, your market, and your search engine work.

Would you be surprised if you found out that there is one thing that you can do to completely change the game on your website or blog? With this simple, yet massively effective change, you could do the following:

• Improve your google search engine rankings quickly
• Improve the rate in which people click through to your website
• Improve overall engagement on your site

The awesome thing about this is that you literally don’t have to pay a penny to make this change. It can be done in less than 30 minutes and you will begin to see results pretty fast. The interesting thing is that, you don’t have to purchase a special course to experience the benefits of this technique, you just have to implement the steps.

With search engine optimization (SEO) as competitive as it is today the last thing smart, savvy, and strategic marketers should be focusing on are “vanity metrics” that have no concrete basis in reality.

Unfortunately, there are a lot of SEO “gurus” and marketing agencies out there promoting their own vanity metrics (sometimes not even disclosing that they are proprietary metrics) as the be-all, end-all of search engine optimization guideposts – causing well-intentioned entrepreneurs and marketers to waste a lot of time, energy, and effort focusing on metrics that aren’t going to help them optimize their campaigns at all.

Head to any SEO-related website, and you will often find mentions of LSI keywords. Many ‘experts’ make the claim that LSI keywords are the key to ranking high in Google. This doesn’t tell the whole story. Before we dive into why it is probably worth getting a solid understanding of the ‘basics’.

URLs are the “physical address” for websites on the internet, helping you navigate the billions of pages scattered all over this digital landscape.

Some links are pretty clear and concise, others are quite a bit longer and difficult to remember, and others still are jumbles of letters and characters that have no real meaning outside of machine language.

If you’re hoping to optimize your website (especially from a search engine optimization standpoint) you need to think long and hard about the kind of URLs you are creating.