Search engine optimization is a perennial exercise. Companies must continuously improve their SEO strategy to sustain the current rank and to gradually move ahead of the competition. Any long term campaign must be reviewed periodically. Fitting changes must be brought in if a specific tactic or the larger strategy is not working. SEO is a complex process. There are plenty of components, some of them quite dynamic to be left alone without any intervention from time to time. SEO is so complicated that even the best in the business may commit a few mistakes. It is imperative for all companies to be aware of the SEO mistakes to avoid. Here is a comprehensive list of the most common mistakes.

So, you’re thinking about changing your domain name – but understandably, you’re worried. You’ve built up quite a readership to your blog or website, and a good search engine rankings, and potentially losing all of that from an incorrectly handled domain name change is too devastating to imagine.

If you own a website, online magazine or blog, you would have probably heard of the term search engine optimization, also known as SEO. However, most online business owners are unaware of the fact that incorporating video into their website could significantly boost their search engine optimization efforts. Thus driving more traffic to their websites.

While it is easier than ever to build a website these days, it still takes a good chunk of time and effort. There are literally billions of websites, all vying for the short attention spans of internet users.

Your website will invariably link to other web pages. These links will be either internal or external. Internal links direct users to another, relevant page within your own site. External links take them to a page on another website. Very few things frustrate users more than 404 page error that occurs when a link is broken or dead

Citations and local business Directory submissions can help you with your SEO optimization and help you improve your search results in the local area. Citations can include company name, phone number, address, website, and other important information. The citation is often referred to as NAP or name. address, and phone number.